BRADhines logoHiNES


   sm buttonsm buttonsm buttonsm buttonsm buttonsm buttonsm button sound cloud









Home Page > Writing > Branding

Local SEO, what you need to know

by Brad Hines 3-29-16, 11:20 am

This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine.

Local search is increasingly becoming a major tool in the arsenal of the small, local, brick and mortar business. As the digital space increasingly becomes contextual, it pays to keep your business ahead by being able to signal, literally, “here we are”, as in this is where the business is located. As mobile search rises, as a corollary so have searches for what is nearby, and that’s you and your business. There are a few key ways to go about doing this in both “on page” and “off page” fashion.

Before I get more into Local SEO, let’s step back for a second and remember some basics of regular SEO, which is still the foundation to good Local SEO:

– Focus on a quality content rich, usable site that people want to use.
– In 2016, your website needs to be Responsive or Adaptive designed for mobile, tablet and smartphone.
– Watch that duplicate content!
– Blog, and blog quality over quantity.
– Alt Tags and Title Tags. Make sure to markup what those images are of and what your content is about.

Getting back to local search, the next step is all things getting a search engine to recognize you.

Where are you?

Get your address, phone number, and all relevant contact information, in text, on all pages of your website. Ideally that would be in a footer, and then again on an about us page.

Get listed

Something unfortunate is that a lot of people optimizing their site for search neglect to implement Bing into the strategy. (Learn more about Bing Network here). That means that’s a market share you’d otherwise be loosing. Combined with Bing’s syndication partners such as Yahoo, AOL, WSJ, adMarketplace amongst others, are able to reach 1 in 3 PC searches in the U.S. That’s 170 million searchers in the U.S., 56 million which are exclusive to Bing network. And these searchers spend 22% more than the average internet searcher. A full 25% of clicks on Bing Network are queries only searched on Bing. That’s exclusivity that can’t be beat.

So for local search, this means getting on Bing places, which is a controllable directory you can create for free, for any business with a physical address. Why do this? Essentially, if you run a bike shop in Kalamazoo Michigan, your business is going to take precedence for all the local people searching for “bike repair” that you won’t otherwise get unless you have properly marked up your site for local search, and submitted to Places.

Markup for Local

Learn about Geo Meta Tags and implement them as well. Here are some basics to get you started, using Palm Beach Florida as an example.

<meta name=”zipcode” content=”33409″>
<meta name="geo.placename" content="Palm Beach, Florida 33409 (FL)">
<meta name="geo.region" content="US-FL">
<meta name="geo.position" content="43.251306;-77.613646" />


Lastly, the space evolves fast, so make sure to stay abreast of trends in how search is changing. You could go to Bing and search for advice, with the parameter “in the last month” as a good way to see what is current. Do the same for your business so you can stay on top of reviews, which are your biggest off page local seo factor. The better your customer experience, the better and more frequent your online reviews, and the higher up in the ranking you will go and around you go!

Visit Sponsors Site


Please leave your thoughts below:

Brad Hines photo picture imageAbout the writer: Brad Hines is the president of, and the founder of He is a digital marketing and social media strategist. A writer as well, he typically writes about Internet, e-commerce, marketing, personal finance and lifestyle. He has bylines at Entrepreneur, Huffington Post, Techopedia, Elephant Journal, Learnvest and more. He loves food and is a self-taught cook.


    blog comments powered by Disqus

Shop to help support our content habit: Full disclosure, you may find these products awesome.

birthday card autoprofitz
linkedin profile tips book etiquette in a digital world


Other Articles You May Like:

social media plans content sharing guide unplugging linkedin article
How to write a social media plan for a startup

A blog entry sharing cheat sheet [Infographic]

How to lighten up our digital lives for peace


10 tips for Linkedin that you may not know


YouTube Marketing 8 marketers give their best advice kickstarters sex love and hookups in the time of social media
Tips for YouTube and online video marketing 8 marketers give their best advice they ever received. Has crowdfunding gotten out of control?

Sex, love, and hookups in the time of social media

brad hines art button Klout Button social media mistakes digital marketing era
How to make money with your art and illustrations How to use Klout to measure your social influence 7 Social media marketing mistakes How digital marketing has changed in ten years

Please like, share, tweet, pin, miscellaneous-verb-here, this article if you enjoyed it! Thank you.

Copyright © 2013-15, | This site was designed by Brad Hines, for similar services, contact Brad

This site is monetized by viglink

Feel free to follow me on your social media network of choice:

sm buttonsm buttonsm buttonsm buttonsm buttonsm buttonsm button sound cloudbrad hines klout